It might be tough to provide interesting and useful content for your blog. The purpose is to create content that promotes your business objectives and keeps readers coming back, not only to write posts on a regular basis. While providing filler material that meets an urgent need can increase your blog’s traffic and visibility, evergreen content like listicles and tutorials offer long-lasting value.
Here are 10 types of secondary content you can create to fill gaps between your primary posts and provide continuous value to your readers:
Case studies document real-life examples of how your products or services benefited a client. They demonstrate your success and establish your expertise and authority. Case studies are often around 1,500-3,000 words and include:
- An overview of the client’s challenges
- Details of how you helped solve those challenges
- Specific metrics showcasing the impact of your work
- Testimonials from the satisfied client
Craft compelling case studies to illustrate what you can do for prospective customers and show readers the tangible results your solutions create.
In-depth guides that walk readers through performing a specific task related to your industry or area of focus. Explain each step clearly and concisely using actionable verb phrasing like “combine,” “open,” and “select.” Include:
- A list of needed materials or prerequisites
- Numbered or bulleted steps
- Screenshots and images were helpful
- Links to mentioned resources
How-to guides provide clarifying filler content your readers can implement immediately. Produce guides on common procedures or questions your audience asks.
Lists and Curated Roundups
List-style posts aggregating 10 pieces of related information are a perennially popular blog format. Create lists and roundups on:
- Industry resources
- Tools and software
- Perspectives and predictions
- Trends and statistics
- Best practices
Leverage curation to collect valuable or interesting resources your readers will appreciate seeing aggregated in one place. Update lists regularly to keep content fresh and useful.
Quizzes and Interactive Content
Break up text-heavy filler content with visuals, interactions, and gamification. Create:
- Personality and preference quizzes
- Knowledge tests
- Interactive infographics and timelines
- Decision trees
Quizzes and interactive posts engage readers and create shareable content readers want to promote. They signal your blog as a source of amusement and knowledge in addition to practical guidance.
Glossaries and Dictionary-Style Articles
Define industry terms, acronyms, jargon, and concepts for readers in need of clarification. Include:
- An A-Z listing of key phrases
- In-depth definitions explaining each term’s meaning and significance
• Examples showing the word or phrase in context
- Links to related resources for further reading
Glossary-style filler content leaves readers better informed on your field’s specialized language and concepts. Update definitions as industry terminology evolve over time.
FAQs and Advice Columns
Compile a list of:
- Frequently asked questions you receive from readers, customers, and clients
- Common problems or challenges your audience faces
Then provide informative, insightful answers. These living documents allow you to reuse existing knowledge and demonstrate your expertise. Consider:
- Organizing answers by topic or theme
- Maintaining two separate FAQ and advice column series
- Soliciting questions directly from your audience
FAQ and advice posts make for easy-to-produce yet valuable filler content.
Opinion Posts and Editorials
Share your perspective on:
- Trending news and events
- New research and studies
- Controversial issues
- Industry happenings
- Cultural phenomena
While opinion content may attract criticism, it also signals your blog as a thought leader willing to take a stand and enter the public dialogue. Practice discernment and back up claims with data and examples to avoid accusations of bias.
Opinion-based filler posts give your voice a platform to inform, persuade and sometimes provoke readers into further thought and discussion.
- Video Series
- Online courses
- Mobile apps
Ranking from beginner to advanced, resource lists point readers toward valuable materials that advance their knowledge and skills. Update these living documents when new and improved options emerge.
Resource lists provide an ongoing service by curating and filtering options to save readers time and effort.
Templates, Checklists, and Downloads
- Email templates
- Worksheet documents
- Infographic templates
- Outline examples
- Spreadsheet templates
And offer them as free downloads. Providing this “filler” content in a reusable format empowers readers to implement your advice immediately. Checklists and templates also give readers an inside look at how professionals in your industry optimize their own work.
Make sharable and reusable documents and templates a regular part of your content mix.
Guest Posts from Industry Leaders
- Bylined articles
- Curated roundups
From thought leaders, luminaries, and influencers in your network. Guest contributions build up your content volume while showcasing diverse perspectives and establishing valuable connections. Consider:
- Establishing clear guidelines and parameters
- Exchanging links and promotions
- Curating submissions for consistency and quality
Guest posts make for engaging filler content that expands your blog’s influence and reaches. Rotate different contributors on a recurring basis.
You may develop your blog as an authoritative source of useful advice and novel viewpoints within your business by striking a balance between evergreen and filler content. Try out several supporting material types to see which ones best engage users and produce the best outcomes for your company. Your blog’s value and visibility will increase over time if you use the correct filler.
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